Ecommerce optimisation, Klaviyo lifecycle marketing and Pinterest content for a non-GMO flower seed retailer with a broad online catalogue.
Current public website reference. Delivery scope is described below; websites may have changed since the engagement.
01 / Context
Green River Seeds specialises in non-GMO flower seeds, serving gardeners and flower enthusiasts through a large online product catalogue.
The work focused on the ecommerce customer journey and customer communication: welcoming subscribers, reconnecting with browsing and checkout shoppers, and supporting engagement after purchase.
02 / Delivery
Ecommerce marketing, store optimisation and customer journey improvements.
Managed Klaviyo email marketing and developed and optimised automated email flows.
Worked on welcome series, abandoned cart and checkout flows, browse abandonment and post-purchase communication.
Developed customer segmentation and targeted campaigns.
Designed campaigns and developed email templates.
Worked on customer engagement and retention, monitored email performance and analysed campaigns.
Developed Pinterest marketing content.
03 / Connected platforms
The engagement covered marketing management and optimisation, not a claim that FRIMOSH built the entire Green River Seeds website. No revenue, conversion or campaign performance figures are presented.
Lifecycle marketing
Subscriber introductions and customer communication.
Abandoned cart and checkout follow-up flows.
Product-interest follow-up and targeted messages.
Customer communication beyond the order.
04 / Website references
Genuine public-site references, not client dashboards or reported performance results.
05 / Expertise in practice
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