Client Project/ Fragrance, Beauty & Ecommerce

Johnny Picard — Fragrance Discovery & Intelligent Shopping Experience

A guided fragrance shopping experience configured with Brandye’s existing questionnaire and recommendation functionality.

Visit Live Website johnnypicard.com

Johnny Picard international live homepage — fragrance discovery

Current public website reference. Delivery scope is described below; websites may have changed since the engagement.

01 / Context

About the Business

Johnny Picard is a fragrance business offering perfumes for different preferences, styles and occasions. Its international storefront supports shoppers exploring a varied fragrance catalogue.

The Challenge

The engagement focused on helping shoppers explore fragrance preferences and connect guided recommendations with relevant product pages, including configuration and troubleshooting of the questionnaire experience.

02 / Delivery

What FRIMOSH Delivered

01
Worked on the ecommerce shopping experience and product discovery journey.
02
Developed and configured a guided fragrance discovery experience using Brandye’s existing functionality.
03
Configured and troubleshot the fragrance quiz.
04
Worked on questionnaire behaviour and recommendation presentation.
05
Worked on discovery questions covering occasion, preferred scent profile, fragrance intensity and personal style.
06
Improved the relationship between the discovery experience and relevant product pages.

03 / Connected platforms

Technology & Integrations

Brandye

FRIMOSH worked with Brandye’s existing questionnaire and product recommendation functionality to configure the guided shopping experience. This was not a custom AI system developed entirely by FRIMOSH.

04 / Website references